For retail ETF investors

You think you're
diversified.
You're not.

5 ETFs. 500 holdings on paper. But 40% of your money sits in the same 10 companies. ETF Labs reveals the real exposure behind your portfolio.

Analyze My ETFs Free. No signup. Works instantly.
S&P 500 ETF
Tech ETF
Growth ETF
Hidden overlap Same 3 stocks across all ETFs
Apple
Microsoft
NVIDIA
Others
The illusion

ETFs feel diversified.
The data tells a different story.

73%

of popular ETF portfolios have significant holding overlaps that investors never see

10

companies dominate most broad-market ETFs, creating concentration investors don't realize

2x

the actual US tech exposure most European investors think they have in their portfolios

How it works

Your portfolio, decoded.

Overlap Detection

See which companies appear across multiple ETFs. Spot the hidden concentrations that make your "diversified" portfolio a concentrated bet.

True Exposure Map

Your real allocation by company, sector, and geography. Not what each ETF says it holds, but what your combined portfolio actually looks like.

Holdings Aggregation

We reconstruct your actual portfolio from every ETF you own. 8% Apple here, 5% Apple there. Your real Apple exposure? We calculate it.

Unique to ETF Labs

A diversification score
that actually teaches you.

Not just a number. ETF Labs scores your portfolio from 0-100 and explains why. What's concentrated. What's missing. What the tradeoffs are. In language anyone can understand.

Low High overlap, concentrated bets
Medium Some blind spots to address
Good Genuinely spread across markets
72
Medium
Your tech sector is 3x more concentrated than you think. Consider geographic diversification.

Transparency is the
first step to better investing.

ETF Labs is not a broker. Not a robo-advisor. Not a trading tool. It's the X-ray machine for your portfolio. Because you can't fix what you can't see.

Educational Visual European-first Retail-friendly
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